Target Audience of Hugo Boss Ad

Looking at this advertisement, one would assume that this is obviously targeted at a male audience, in their late 20's or early 30's, either middle or upper middle class. However, you cannot make such rash assumptions. Looking at the data, women tend to do most of the shopping even for men's sanitary products. The fact that the model is Chris Hemsworth, an actor now famous for his role as Thor, does have his fair share of heart-throb roles as well. Now, that is not to say that men cannot be a part of the audience as well, as his most famous role is in a superhero movie, something mostly associated with young men. The slogan for this ad is #MANOFTODAY. The background of this ad shows a picture of a city, giving us a sense of modernization, matching with the hashtag. However, Hemsworth is pictured in a suit, a relatively classic clothing option. I feel like every young man feels they look good in a suit, and look forward to every opportunity they have to do so (might just be me). If we could, we would wear them every day. So, judging by the choice of attire, and the slogan, the other target audience would be young men, from a Westernized culture (because of the city in the background), with a decent education. 

Comments

  1. lanttuuJanuary 15, 2018 at 8:10 PM

    The analysis well includes what was addressed in yesterdays lesson, as even though it may seem it is directed towards one gender it may not always be so 'black and white'. Big ad campaigns do a good job of including both gender interests whilst marketing, in order to reach the largest possible consumer audience (which you have well understood and explained). As well, you have added specific gender interests which are seen in the ad, showing great further analysis.

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