"The Pitch" Reflection

The ad campaign my group had to pitch was an advertisement trying to attract international students to NYU. The target audience was obvious, students from grade 10-12, but we decided to focus on IB students, as it makes it easier to find students from multiple countries in one place. The main appeal we wanted to focus on was curiosity, as New York is one of the most famous cities in the world, and one that many films and TV shows are set in. The other big appeal was bribery, as we decided to create an international students package, giving them one free plane ticket a year for holidays, making it easier financially for them, while also giving them a sort of "reward" for picking our school. Included was also a discount for students achieving 38 IB points or more. Smaller appeals included plain folks and testimonials, focusing on the success stories of former IB students who attended NYU, giving them people they can relate to and maybe aspire to be like. This ties into the appeal of the need to achieve, which by going to a respected university like NYU will give students an opportunity to do. Overall, the presentation went fairly well, however if it were more concise it would have bumped up the standard of it.