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Target Audience of Hugo Boss Ad

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Looking at this advertisement, one would assume that this is obviously targeted at a male audience, in their late 20's or early 30's, either middle or upper middle class. However, you cannot make such rash assumptions. Looking at the data, women tend to do most of the shopping even for men's sanitary products. The fact that the model is Chris Hemsworth, an actor now famous for his role as Thor, does have his fair share of heart-throb roles as well. Now, that is not to say that men cannot be a part of the audience as well, as his most famous role is in a superhero movie, something mostly associated with young men. The slogan for this ad is #MANOFTODAY. The background of this ad shows a picture of a city, giving us a sense of modernization, matching with the hashtag. However, Hemsworth is pictured in a suit, a relatively classic clothing option. I feel like every young man feels they look good in a suit, and look forward to every opportunity they have to do so (might just ...
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